Norrath News Network | Identity System

I had a good time yesterday working on some art for a couple of good buddies of mine who have started a podcast called the Norrath News Network, a conversational news podcast for the Everquest franchise from Sony Online Games (now Daybreak Game Company.)

N3, is an abbreviation of their longer official name - Norrath News Network.

For this identity, I worked the letterform 'N' using Adobe Illustrator to resemble the edge of a weapon, with a pitted sword blade in mind. Working out the facets and their metallic gradients was especially enjoyable. I used Sanitarium from, always a great resource for these type of heavily thematic brand attributes, for a modern (podcast tech) yet still fantasy-styled (medieval world setting) feel, plus the curving serifs made great sword-like points. I decided to use a warm gold for the color palette so that the mark would pop forward on the cooler toned imagery of the Everquest setting.

Special attention was given to social media, realizing N3 would appear in many smaller profile picture type situations from Facebook to Twitter.

If you're a gamer who loved the old days of Everquest and Everquest II, or are looking forward to the upcoming Everquest Next, you should check these guys out.